The Evolution Of Beauty Ingredients In Food And Drinks: Innovation And Future Strategies For Success-Aarkstore Enterprise
Following the modern day recognition of the nutricosmetic market by Raymond Reed, the commercialisation of foods and beverages offering beauty benefits has emerged as a standalone category. The potential of this market is yet to be fully realised but its consumer based reaches across genders, age groups and continents.
This report provides a unique insight and analysis into the what key consumer messages, ingredients, and brand security is required to develop a finished product. The following chapters of the report will provide the required fiscal analysis, forecasting, NPD, and well-informed and practical steps needed to deliver such products within the beauty space.
Key benefits from reading this report
• Understand the key growth countries within Europe and the global potential of the US and Asian beauty food category. • Gain and invaluable insight into the current consumer perspective on this under exploited market and help design you products to meet their demands. • Evaluate the current crop of beauty food ingredients impacting the market and the next generation of branded and generic ingredients making a name within this category. • See the most successful products and brands and what strategies they have utilised to become a profitable and sustainable within this market. • Gain valuable guidance into what 6 key factors should be utilised in navigating this market when looking to design, market and launch a function beauty product .
Key findings of this report
By 2011, the market is expected to be an estimated $6.6bn, with a strong growth rate of 4.8% predicted between 2008-2011.
By 2011 the US will be the largest market for anti-aging skincare goods, which is set to accelerate to double-digit growth over 2011–14, at a CAGR of 11.8%.
Out of the Asia Pacific countries, one of the most over looked in terms of potential by the western research analysts is South Korea. Current estimates place the value of this market at around $296m, rising to $426m by 2014.
Beauty foods in the UK represent the greatest growth over 2006–2011 (15.6%) and also leads in dietary supplement growth (9.6%). Unlike the US, consumer in the UK are generally more accepting of functional foods and as such may be an early adopter for this category.
Of the new products classified as being innovative between 2005 and 2008, 15% had a packaging benefit. This was the second largest source of innovation after formulation, which accounted for 68% of new products classified as innovative.
Any claim made on a product taken orally falls under EU food law, and a 'beautifying effect' must be brought about by a physiological reaction to the ingested nutricosmetic (a biological active ingredient or formulation). Any effect claimed to occur, even visual, must be initiated from within and as such is influencing a biochemical and physiological process. Under this premise, all claims made by manufacturers selling nutricosmetics must comply with the EU nutrition and health claim directive EC 1924/2006, and supply evidence to support any claims with regard to the modification of physiological function.
Key questions answered by this report
What markets will experience double digit growth over 2011-2014?
Of the Europeans market which countries will crack the $150mn mark by 2011?
How will the US market grow until 2016? And will it be competitive with Europe and Asia?
Of foods, beverages and dietary supplements which is set to be the delivery format of choice based of value and consumer insight data?
What are the 11 key driver and inhibitors of growth within the beauty category?
How are consumers describing beauty across the EU, US and Asian markets and is theer a significant difference?
What is the perception of beauty across multiple age and gender groups?
What is the impact of media, experts and professional associations on consumer perception of product efficacy?
Table of Contents : Table of Contents The Evolution of Beauty Ingredients in Food and Drinks Executive summary 10 The evolution of beauty from within 10 The science of skin health 11 The beauty consumer – demographics, attitudes, and trends 12 Analysis of the beauty market 13 Current ingredient trends and innovations 14 Futureceuticals – innovations in ingredients, packaging, and marketing 15 Key strategies for success in the beauty category 16 Chapter 1 The evolution of beauty from within 18 Summary 18 Introduction 18 The history of the beauty market 18 Transitioning from cosmetics to foods 19 Functional foods and the beauty market 20 Recession and premiumization 20 Chapter 2 The science of skin health 24 Summary 24 Introduction 25 Aging process 25 Skin damage and repair 26 Oxidative 26 Sun/UV damage 26 Inflammation 27 Hydration 28 Measuring skin damage – a consumer perspective 28 Clinique skin computer 29 DermaScan 29 Pharmanex BioPhotonic scan 30 Lancôme Diagnosis Expert 31 Nutrition treatments 32 Chapter 3 The beauty consumer – demographics, attitudes, and trends 36 Summary 36 Introduction 37 Demographics 37 Attitudes on aging, beauty and advertising 39 The impact of the media on beauty foods 43 Gender and beauty foods 44 Trends and opportunities 45 Chapter 4 Analysis of the beauty market 48 Summary 48 Introduction 48 A global skincare market 49 Global beauty foods market 51 The European market for beauty foods and beverages 52 The market for beauty foods and beverages in Asia Pacific 53 The US market for beauty foods and beverages 54 Chapter 5 Current ingredient trends and innovations 58 Summary 58 Introduction 59 Superfruits 59 Açai 59 Goji 60 Pomegranate 61 Mangosteen 62 Evodia 63 Lycopene and carotenoids 64 Acerola 65 Camu-camu 66 Protein 67 Milk proteins 67 Soy protein 69 Teas 70 White 71 Green 71 Study 1 72 Study 2 73 Pu-erh 73 Rooibos 74 Berries and herbs 76 Sea buckthorn 76 Study 1 77 Study 2 77 Blueberries 78 Raspberries 79 Rosemary 80 Burdock root 81 Ginseng 82 Other natural ingredients 83 Collagen 83 Ceramide and Ursolic acid 85 Hyaluronic acid 87 Rhodiola rosea 88 Pre/probiotics 88 Ayurveda 90 Chapter 6 Futureceuticals – innovations in ingredients, packaging, and marketing 94 Introduction 95 Branded beauty ingredients 95 Solbar (Solgen Ltd) 95 Praventin (Friesland Campina/DMV) 96 Sendara 98 Boswellin 99 FloraGlo lutein and zeaxanthin 101 Peptan collagen (Rousselot) 102 Generic ingredient trends 103 Spices 103 Ginger 104 Curcumin 105 Botanicals and naturals 106 Polypodium leucotomos 106 Amaranth – A source of squalene for skin health 107 Algae 109 Proteins and related bioactives 110 Packaging – making beauty products beautiful 111 Perricone MD 113 Borba beauty 114 SoCal Cleanse – Eco-friendly and organic 115 Functionalab – beauty and style 117 Chapter 7 Key strategies for success in the beauty market 122 Summary 122 Introduction 123 Six strategies for success 124 Choose a health benefit 124 Gender 124 Health gate-keeper 124 Life-stage 125 Fix the format 125 Format and formulation 126 Format and ingredient choice 126 Feel the benefit 127 See the solution 128 Connect with the consumer 128 Distribute with distinction 131 The future of beauty 133 Chapter 8 Appendix 136 An interview with Caroline Negre, marketing manager at Rousselot SAS 136 Biography 140 Index 141
List of Figures Figure 1.1: Europe's first beauty supplement Merz Spezial Dragee from Merz Pharmaceuticals GmbH 19 Figure 2.2: Clinque Computer 29 Figure 2.3: Dermoscan from Imedeen UK 30 Figure 2.4: Pharmanex S2 BioPhotonic scanner 31 Figure 3.5: Key drivers and inhibitors of growth within the beauty category 38 Figure 3.6: What signs of skin aging concern you? 39 Figure 3.7: What are the key attributes of being beautiful? 40 Figure 3.8: What are the key attributes of being beautiful? 41 Figure 5.9: Beauty ingredients by category 59 Figure 6.10: Works With Water's beauty beverage for clear skin (with Praventin) 97 Figure 6.11: Life Extension's 'Fernblock' with Sendara 99 Figure 6.12: Acne treatment from Orovo LLC containing 25mg Boswellin per serving 100 Figure 6.13: Hair, Skin and Nails super formula from Purity Products – Contains FloraFlo for skin beauty 101 Figure 6.14: Innovation type as percentage of all innovative food and drink launches, 2005–2008 112 Figure 6.15: Perricone MD Targeted Care dietary supplement 113 Figure 6.16: Perricone MD Skin beauty supplements 114 Figure 6.17: Borba Gummi Bear Booster 115 Figure 6.18: Socal Cleanse Organic Protein + Detox 116 Figure 6.19: Functionalab beauty products 118 Figure 6.20: Functionalab in-store packaging at Henri Bendel, Fifth Avenue, New York (left) and POS retail lay-out (right) 118 Figure 7.21: Key strategies for success 123 Figure 7.22: Sip beauty beverage from Inside Out Beauty Ltd 131 Figure 7.23: Glowelle beauty beverage from Nestlé 131 Figure 7.24: Borba Inc – Skin Balance Waters 132
List of Tables Table 3.1: Is beauty only about appearance? 42 Table 4.2: Anti-Aging skincare sales by country, ($m), 2008–2014 50 Table 4.3: Total beauty food market value, ($m), by country, 2008-2014 51 Table 4.4: Total beauty supplements value, ($m), by country, 2008-2014 53 Table 4.5: Oral beauty market for foods and beverages 54
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